Wheel alignment is not overly complicated. In most instances modern alignment equipment can ‘prompt’ a technician through the process, to achieve swift and precise readings. But how do you make it work and develop into a consistent revenue stream for your workshop? Well, it could be down to how you communicate and market it to your customers.
A excellent example of this is FIVESTAR AUTOCENTER – Huddersfield. They realised very early on that they needed to take the mystery out of alignment and start a conversation with their customers about the benefits to a perfectly aligned vehicle, that ultimately could save them hundreds of pounds in the long term.
To do this they offered a FREE complimentary alignment for a promotional period, on each vehicle that came through their doors. This enabled FIVESTAR to assess and diagnose any severe cases of misalignment and discuss the options available to the owner.
FIVESTAR decided they wanted to at the forefront of alignment technology by purchasing a Hofmann Megaplan Ssence 600 3D aligner. The Ssence 600 system represents the very latest 3D wheel alignment technology. Utilising the ‘reflective target’ type measuring head and camera system, the Ssence is fast, simple, and ideal for those customers looking to get swift and accurate results. The software has been designed to make life as easy for the operator as possible, minimising unnecessary procedures commonly found on other, similar systems.
Every customer was handed a print out of their vehicle’s current alignment values and talked through the options available, making sure they had all the information on their vehicle to make an informed decision. If they decided work was necessary, FIVESTAR happily carried out the work and provided proof of the work carried out.
… needless to say this was successful. With their equipment paid off in less than 12 months and influx of new and existing alignment customers.
Great service FIVESTAR!
Check them out for yourself …
With the Royal Mail having thousands of vehicles out on the road, delivering mail to millions of homes, it is unsurprising that their vehicles clock up considerable mileage. As running costs make up a significant percentage of overheads and having badly aligned vehicles can only escalate this issue further.
With this in mind Royal Mail fleet Aberdeen have taken delivery of their Hofmann Megaplan megaline System 4 laser alignment system. It comes in two options, either wall mounted or on a trolley. At Hofmann Megaplan have many alignment options available, from the very feature driven 3D aligners to this, the most basic laser alignment system. Whilst the system lacks the computerised assistance found on more modern CCD and 3D aligners having a high quality machine and some – but not quality.
Laser alignment was first commercialised in the 1990s, laser wheel alignment is you basic form of alignment. Systems consist of a pair of targets or ‘flags’ mounted to one axle and a pair of laser heads mounted to the other wheels. To find out more about alignment, contact us to arrange a demo by calling 01480 89-10-11
Pros to a LASER alignment system
Need to know:
In short: If this is you first step into alignment and you’re willing to get involved in learning the finer details of alignment this could be for you. It’s reliant on the knowledge of its users and a real passion for alignment. Because it is the most basic, it is typically the cheapest way of getting into alignment.
To find out more about how Hofmann Megaplan can help your business, visit the main Hofmann company website or to arrange a demo please contact our team on 01480 89-10-11