“Why do I need to offer wheel alignment?” A question those not already well versed in providing alignment services may ask, and a valid one to those not in the know. This month we’re going to put forth a few of the most common reason garages choose to add alignment to their service roster. We hope if you don’t already, it will quickly become clear why you should invest
One of the main reason you need to offer alignment services is the huge demand caused by the state of many UK roads. Many potholes are not going anywhere any time soon. Alongside speed bumps and kerbs, all can cause havoc for suspension and thus alignment.
What’s more, any work completed on a vehicle’s suspension, including wheel bearings, springs, arms and shocks to name but a few, will also impact a vehicle’s alignment and thus a check should be completed following work of this nature. This also includes dropping down of the subframe to fit clutches and gearboxes. Could you be offering alignment alongside this work to give your customers the best ride possible?
It is easy to overlook the fact that wheels are also getting bigger whilst tyre profiles are getting lower. What does this mean for your customers? More strain for the suspension! Refer to the point above. While the suspension is designed to bend, with many alloy and mild steel components offer greater bend, the alignment will always bear some of this impact.
Modern vehicles also contain many electronics and these rely on alignment being correct. These can fail and render a car undrivable, all because the alignment hasn’t been reset.
What we all need to remember is that the customer wants a straight steering wheel and for the car to perform as it should. As a vehicle operator, errors here are often the most obvious to spot, hence one of the most important things to be corrected.
It is for this reason we recommend an alignment check every 10,000 miles or every service.
Did we mention alignment not only helps your customers and improves your service offering but also makes you more money! The average price for 1 adjustment (e.g. front toe) can be £30-£35. That means doing a fully adjustable car could make you a couple of hundred pounds.
It’s not just the alignment you’ll be making money on either. Just a few examples include:
- You will be able to identify and fix further issues, e.g. worn or bent components
- In many cases, you will have to un-seize components or replace the track rod ends in order to complete alignment, all chargeable work
What else might you need to inform the customer of?
- Alignment allows you to make sure the car will respond correctly once a new part is fitted or old part removed
- You can provide them with a before and after printout to illustrate how the car has been adjusted
- You are able to keep a record of all alignments on the machine as evidence, demonstrating that when the car left everything was as it should be. Months or even weeks later it could be out again and that isn’t because you didn’t do it right the first time!
Time to offer alignment?
By now we’re hoping that if you don’t already offer the service, you’re seeing the great value that can be gained by offering alignment. Based on some of the above examples, machines like our Ecoline 88 can 100% pay themselves off in as little as 6 months, completing as few as 4 averagely priced alignments a week to do so! That’s 100% profit for your garage thereafter. You can work this out for yourself by using our online revenue calculator now!
Author | Warren Carr | Wheel Alignment Specialist
My name is Warren Carr and I’m from the team of alignment engineers at Hofmann Megaplan. I will be using this blog to regularly highlight some practical hints and tips which will help you, our garage professionals, achieve great results with your equipment, no matter the make of alignment machine.